Video Source: Giraffes Singapore Facebook
GIRAFFES SINGAPORE AWARENESS WEEK
08 / 08 / 2017
Organised by the Central Singapore Community Development Council (CDC), the Giraffes Singapore Awareness week aimed to drive awareness of the movement and encourage the public to “stick their necks out” for the common good.
Partnering with design agency APT811, O’lief was tasked to conceptualise and manage the inaugural Giraffes Party at UOB Plaza, and public installations at Raffles Place and Bishan - Ang Mo Kio Park.
The Giraffes Party was received with much fanfare by the CBD PMEB crowd for its light-hearted, fun and engaging activities. During one of our trips to Bishan-AMK Park, we overheard a parent explaining to her children about the significance of these cut-out giraffes and teaching them the importance of doing good for the community. Mission accomplished.